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Resources · SB 37 Watch

California attorney-advertising rules, in plain English.

Short, dated articles on SB 37 and the rest of the rulebook — what the statute says, which channels it reaches, and what a review looks for. Written for firms and the people who market them. Not legal advice.

SB 37 Watch

What happens after an SB 37 complaint: the 9-day, 21-day and 72-hour clocks explained

SB 37's complaint process runs on short deadlines. Here is the sequence as the statute lays it out, what each clock means for a firm, and why the damages figure everyone quotes only arrives at the very end.

· 4 min read

SB 37 Watch

Is your Instagram bio an advertisement? California’s rules for law-firm social profiles

A 150-character bio that says "injured? call us" is an advertisement under SB 37, and it owes the same disclosures as a billboard. What the statute says about profiles, posts and the people who post for you.

· 4 min read

SB 37 Watch

What SB 37 actually requires on a law firm website

Since January 1, 2026, almost everything a California firm publishes is an "advertisement." Here is what the statute asks of a website, section by section, and what a review looks for.

· 4 min read
The Compliance Path

Not sure where to start? Start free.

Every engagement can begin with a free SB 37 scan — see where your website stands before you spend a dollar.

Step 1 · Free Free SB 37 Website Scan Up to 25 pages checked in minutes, candidate wording patterns counted by review category — no payment, no obligation. Run the free scan → Step 2 · Flat fee Site Audit — $350 Up to 500 pages scanned with human quality control — findings with exact locations and general compliant-wording examples, presented as candidates for attorney review. Or, separately, the Full Presence Audit covers the social and video channels you advertise on — quoted per firm on request. Get the Site Audit → Step 3 · Coming soon Compliance Monitoring Monthly re-scan of your site with a change report — planned, pricing to be announced. Compliance review is included in every Lawthentics marketing package. See what's planned →