Free Scan $350 SB 37 Audit

SEO & AI Answer Optimization

Rankings that compound.

Unlike paid ads, the rankings you earn keep generating qualified leads month after month. Technical SEO, content and authority link building — plus AEO, so AI assistants cite your firm.

Get My SEO Plan→
From $1,500/moStarting retainer
+$1,500/moAEO on any tier
3 monthsMinimum term
01 — Packages

From first rankings to metro domination

Foundation

Newer firms building a base

$1,500/mo

  • 1–2 priority keywords / practice areas
  • On-page optimization (titles, meta, headers)
  • Technical SEO audit & fixes
  • Google Business Profile basics
  • Analytics + Search Console setup
  • Monthly performance report
  • Compliance monitoring included — $250/mo value
Get Started→

Growth

Single-location firms ready to rank

$3,000/mo

  • Everything in Foundation, plus:
  • 5–8 target keywords
  • 2 SEO content pieces / month
  • Internal linking & site structure
  • Local + on-site optimization
  • Foundational link building
  • Monthly reporting + review call
Get Started→
Most Popular

Authority

Competitive practice areas

$5,000/mo

  • Everything in Growth, plus:
  • 10–15 competitive keywords
  • 4 content pieces / month
  • Advanced technical SEO
  • Authority link building
  • Multi-location / metro targeting
  • Conversion tracking
  • Bi-weekly reporting
Get Started→

Market Leader

Dominate a metro

$9,500/mo

  • Everything in Authority, plus:
  • Aggressive metro domination
  • AEO — AI answer optimization
  • 6+ content pieces + digital PR
  • Editorial / authority link building
  • Dedicated SEO strategist
  • Custom analytics dashboard
  • Bi-weekly strategy calls
  • Competitor monitoring
Get Started→

Monthly retainers · 3-month minimum · add AEO (AI answer optimization) to any tier +$1,500/mo · enterprise / competitive-metro SEO from $15,000/mo.

02 — Why It Compounds

Ads stop when you stop paying. Rankings don't.

SEO is the only channel where this month's work keeps producing next year — each phase builds on the last.

SEO — organic visibilitykeeps climbing
Paid ads — after you pausestops cold
Months 1–3: FoundationsTechnical fixes, on-page optimization, analytics — the quick wins that unblock everything after.
Months 3–6: Content compoundsPractice-area content starts ranking; internal links and local signals multiply each piece's reach.
Months 6–12: Authority takes overEarned links and topical authority lift the whole site — rankings you hold, not rent.

How compounding works, illustratively — not a traffic projection. We report real numbers monthly and never guarantee rankings.

03 — AEO

Search is changing. We're ahead of it.

Clients increasingly ask ChatGPT, Gemini and Google's AI Overviews for lawyer recommendations. AEO — AI answer optimization — is how your firm becomes the answer.

Add AEO to Any Tier — +$1,500/mo→
  • ✓
    Entity & schema optimizationStructured data that helps AI systems understand and trust your firm.
  • ✓
    Answer-formatted contentContent engineered to be cited in AI answers, not just ranked in blue links.
  • ✓
    Authority signalsDigital PR and editorial links that make your firm the source AI systems prefer.
  • ✓
    Citation trackingWe monitor where and how AI assistants mention your firm — and improve it monthly.
04 — Questions

SEO FAQ

How long until I see results?
Expect early technical wins in the first month, meaningful movement by month three, and compounding growth thereafter. Anyone promising page-one rankings in weeks is guessing — or violating advertising rules themselves.
What makes legal SEO different?
Legal is one of the most competitive and most regulated verticals online. Content must be persuasive and compliant, and the highest-value keywords are contested by firms spending five figures monthly. Strategy matters more here than anywhere.
What about enterprise or mass-tort SEO?
Competitive-metro and enterprise programs (PI, mass tort, multi-city) are scoped individually from $15,000/mo.
Do you guarantee rankings?
No — and be wary of anyone who does. We commit to the work, report transparently on real data, and let compounding results make the case.
The Compliance Path

Not sure where to start? Start free.

Every engagement can begin with a free SB 37 scan — see where your website stands before you spend a dollar.

Step 1 · Free Free SB 37 Website Scan Up to 25 pages checked in minutes, potential issues counted by severity — no payment, no obligation. Run the free scan → Step 2 · Flat fee Human Audit — $350 Page-by-page attorney-advertising review with exact locations and general compliant-wording examples. Or go wider: the $750 Full Presence Audit covers your website plus up to 8 channel profiles. Get the $350 audit → Step 3 · $250/mo Compliance Monitoring Monthly rescans plus human review of what changed — included in every Lawthentics marketing package. Stay covered →

Lawthentics Limited

If you're not on page one, you're invisible.

Most clients start on Google — and the first page captures the vast majority of clicks. Let's get you there and keep you there.

Book a Free Consultation→ Get the $350 SB 37 Audit

Rates are base pricing; final pricing is subject to scope and number of locations.