California Legal Marketing · Compliance-First

Build client trust. Keep attorney review in the loop.

Strategy-driven social media, websites, SEO and local search for California law firms — every post, page and campaign reviewed against the published attorney-advertising rules from day one.

Business and Professions Code §6157.2(c) permits a consumer who was misled by a violating advertisement to seek specified remedies only after the prescribed complaint, a State Bar substantial-evidence determination, and the advertiser's failure to withdraw as provided or later rebroadcast of the advertisement. Statutory damages may range from $5,000–$100,000 per unique advertisement, or three times actual damages, whichever is greater.

New for 2026: California's SB 37 makes nearly everything your firm publishes an “advertisement.” Get the Site Audit — $350 →
02 — The SB 37 Era

The rules changed on January 1, 2026.

SB 37 rewrote California's attorney-advertising law. Social posts, newsletters, even DMs now count as ads — and the State Bar has real teeth.

Courthouse columns in deep green light
Enforcement is real now
$5,000–$100,000
Potential statutory-damages range under B&P §6157.2(c), per unique advertisement, only after a consumer was misled, the prescribed complaint, a State Bar substantial-evidence determination, and failure to withdraw as provided or later rebroadcast; or three times actual damages, whichever is greater. Counsel review required.
72 hours
After a State Bar attorney determines that substantial evidence of a violation exists, an electronic advertisement can be withdrawn within 72 hours.
21 days
After the advertisement is delivered to the State Bar, a State Bar attorney has 21 days to determine whether substantial evidence of a violation exists.
$350 flat
The Site Audit — our page-by-page website compliance review, up to 25 pages checked, findings you can hand to any web team, delivered in 2–3 business days.
03 — The Compliance Path

Start free. Keep the review current.

Free checks to see where you stand, flat-fee audits with exact locations and general wording examples, and monthly monitoring so changed content is identified for review.

Step 1 · Free

See where you stand

The free scan checks up to 25 pages of your website and counts candidate wording patterns by review category. The exposure check maps which rules touch your channels — nine questions, two minutes.

Run the free scan →

Check your ad exposure →

Scope: Automated scanning covers English-language pages. Pages in other languages are routed to human review.

Step 2 · Flat Fee

Get the human audit

Page-by-page findings with exact locations and general wording examples — a flat $350 for your website, or the Full Presence Audit for the public channels included in your written scope, quoted after a free consultation.

Site Audit — $350 →

Full Presence — get a quote →

Step 3 · $250/mo

Keep the review current

Monitoring rescans your website monthly and human-reviews what changed across your channels — month-to-month, cancel anytime. Included in every Lawthentics marketing package.

See Compliance Monitoring →

04 — Bundles

One strategy. Across your covered channels.

Social + SEO + Local Listings under one roof — at a bundled discount, with your website build discounted or waived on a 12-month agreement.

Save up to $3,300/mo

Versus buying each service separately — the same tiers, one bundled invoice.

Website waived

Grow-tier bundles and up include your website build — up to an $18,000 value — waived outright.

First-year savings up to ≈ $57,600

Monthly savings plus the discounted build, added up over year one.

05 — Process

How it works

Getting started is simple. We handle the heavy lifting so you can focus on practicing law.

Discovery Call

We learn about your firm, your goals, your market, and what makes you different. No pressure — just conversation.

Custom Strategy

A tailored plan covering content, platforms, keywords and timelines — reviewed against the published attorney-advertising rules and routed for responsible-attorney approval.

Launch & Execute

We handle everything: website build, content creation, social posting, SEO optimization. You approve, we execute.

Report & Refine

Regular reports describe recorded performance. We use that data to revise the strategy without promising a particular result.

06 — Why Lawthentics

Built different, on purpose

We avoid outcome promises and document the factual basis for specific claims before publication.

Compliance-first, always

Attorney-advertising rules aren't an afterthought we bolt on — they're the frame every piece of content is built inside. Your reputation demands it.

Legal industry only

We focus on law firms. We work from California's published advertising rules, your counsel's decisions and measurable marketing performance.

White-glove service

Dedicated strategists, real reporting meetings, priority support. We treat your firm like our only client — because trust is the whole product.

Lawthentics Limited

Ready to build a documented marketing program — with attorney review in the workflow?

From compliance-reviewed social media to conversion-focused websites and SEO built around measurable search visibility, we build and manage your digital presence under one roof.

Rates are base pricing; final pricing is subject to scope and number of locations.