Compliance Monitoring · Coming Soon

Reviewed today. What changes next month?

Websites change. Your agency posts. A new ad goes live. Attorney-advertising duties can reach material published on a licensee's behalf. The responsible attorney and ethics counsel should determine how those duties and potential exposure apply to the firm, its personnel, and its vendors. Compliance Monitoring is planned: a monthly re-scan of your website with a change report. Pricing to be announced.

Not yet available — pricing to be announced. Monitoring will start from a completed audit — no audit yet? Start there →

01 — How It Works

Advertising review, on a schedule

When it launches, monitoring will pick up where your audit left off — using the same review framework and tracking changes from the recorded baseline instead of starting from scratch.

Baseline

Your completed audit — site or Full Presence — is the baseline. Monitoring watches for drift from that known state.

Monthly Rescan

Our engine will re-scan your website — and unlike the free scan, monitoring will include the full detail: locations, context, what changed.

Channel Delta Review

A human will review what's new since last month — posts, profile edits, new ad creatives in the public libraries — against the same checklist your audit used. Channel scope to be announced.

Delta Report

A short monthly email will report what changed, what produced no flagged pattern, and which items need human review first. No recorded change is reported as no recorded change.

02 — Why It Matters

Marketing changes. Review needs to keep up.

  • 1
    The complaint process can be initiated by any person.SB 37's complaint process is open to any person, and personal service starts a 9-day voluntary-withdrawal window. Older live content remains within the review scope.
  • 2
    New content changes the advertising record.New posts, ads and page edits can change the advertising record. Section 6157.2(c) refers to remedies per unique advertisement after its stated prerequisites, but whether individual website pages are separate unique advertisements is not settled. Monitoring compares later material with the recorded audit baseline.
  • 3
    72 hours is not much time.After a State Bar attorney determines that substantial evidence of a violation exists, an electronic advertisement can be withdrawn within 72 hours. A current inventory helps the firm and its counsel identify what is live.
  • 4
    Vendor work needs responsible-attorney review.Attorney-advertising duties can reach material published on a licensee's behalf. The firm's responsible attorney should review and approve advertising before publication; that record is a control, not a certification or guaranteed defense.

Paying an agency to market you?

Then this is oversight of work you're already buying. When it launches, monthly review will help identify new advertising risk and give your agency a report of candidates for attorney review it can act on. It does not certify compliance or guarantee that a complaint or claim will not occur.

Ask to be notified at launch

Already a Lawthentics marketing client?

Compliance review is included in every Lawthentics marketing package. We review the advertising we manage against the published rules and route it for the firm's responsible-attorney decision before publication.

See the packages
03 — Questions

Monitoring FAQ

Why do I need an audit first?
Monitoring tracks changes from a known baseline — without an audit there's nothing to compare against, and you'd be paying monthly rates for one-time audit work. Start with the $350 Site Audit or the Full Presence Audit — quoted per firm on request. When monitoring launches, it will begin from that baseline.
What will happen each month?
When monitoring launches, three things are planned: our engine rescans your website (full detail — locations and context, not the free-scan summary); a human reviews what's new on your channels since last month — posts, profile changes, and any new ad creatives in Meta's and Google's public ad libraries; and you get a short delta report: what changed, what's fine, and which findings to review first.
When will monitoring be available, and what will it cost?
Compliance Monitoring is planned but not yet available. Pricing will be announced before launch, and the price, renewal and cancellation terms will be published on this page and restated at checkout before you pay anything.
Which channels does the monthly review cover?
The profiles from your baseline audit. If you audited the website only, monitoring covers the website; if you also purchased the separate Full Presence Audit, your social profiles, listings, ads and video can be included in the monthly review.
My marketing is handled by another agency — isn't compliance their job?
Attorney-advertising duties can reach material published on a licensee's behalf. The responsible attorney and ethics counsel should determine how those duties and potential exposure apply to the firm, its personnel, and its vendors. Monitoring adds an independent monthly review of covered changes, delivered as a report the agency and responsible attorney can evaluate.
I'm on a Lawthentics marketing package. Do I need this?
No — compliance review is included in every marketing package as standard. When monitoring launches, this service will be for firms that manage their own marketing — or use another agency — and want an additional documented review layer.
Is this legal advice?
No — Lawthentics is a marketing agency, not a law firm. Monitoring is a marketing-compliance review against California's published attorney-advertising rules. For legal questions about your specific exposure, consult ethics counsel.

Lawthentics Limited

Keep the Review Current While You Practice Law

Planned: a monthly re-scan of your website and a change report that tells you exactly what changed. Pricing to be announced.

Compliance Monitoring is not yet available; pricing to be announced. Nothing is charged until the service launches and you have seen the price and terms. Monitoring will require a completed Lawthentics audit as the baseline. Not legal advice.

Compliance Monitoring — coming soon. Monthly re-scan + change report · pricing to be announced. Notify me