Free Scan $350 SB 37 Audit

Compliance Monitoring · Month-to-Month

Compliant today. What about next month?

Websites change. Your agency posts. A new ad goes live. Under California's rules those are your advertisements — the complaint process runs to the firm, not the vendor. For $250 a month we rescan your website and human-review what changed across your channels, so drift gets caught before a complainant catches it.

Start Monitoring — $250/mo→ How it works

Month-to-month, cancel anytime. Monitoring starts from a completed audit — no audit yet? Start there →

01 — How It Works

Your compliance, on a schedule

Monitoring picks up where your audit left off — same rulebook, same reviewer, tracking changes from your audited baseline instead of starting from scratch.

Baseline

Your completed audit — site or Full Presence — is the baseline. Monitoring watches for drift from that known state.

Monthly Rescan

Our engine rescans your website — and unlike the free scan, monitoring includes the full detail: locations, context, what changed.

Channel Delta Review

A human reviews what's new since last month — posts, profile edits, new ad creatives in the public libraries — against the same checklist your audit used.

Delta Report

A short monthly email: what changed, what's fine, and which findings to review first. No news is reported as no news — honestly.

02 — Why It Matters

Compliance drifts. Enforcement doesn't.

  • 1
    Anyone can file, any time.SB 37's complaint process is open to any person — and a served complaint starts a 9-day clock to withdraw the ad. The content that triggers it is usually last quarter's, not last year's.
  • 2
    New content is new exposure.Every post, ad and page edit is its own advertisement under §6157 — statutory damages run per unique advertisement (§6157.2(c)). An audit covers what existed on audit day; monitoring covers what came after.
  • 3
    72 hours is not much time.After an adverse State Bar finding, electronic ads must come down within 72 hours. Firms in a monitoring rhythm already know what's live and where — firms scrambling to inventory their own ads don't.
  • 4
    Your agency's work is legally your work.B&P §6157 defines “lawyer” and “licensee” to include the lawyer's agents — the marketing company that posts for you included — and every ad must name a responsible attorney or firm: yours. If a tactic crosses a line, the complaint and any statutory damages come to the firm, not the vendor.

Paying an agency to market you?

Then this isn't a self-audit — it's oversight of work you're already buying. If you're spending thousands a month on social, SEO and ads, $250 of independent review each month makes sure none of it turns into a statutory-damages claim with your name on it. Findings arrive as a report your agency can act on the same week — most are glad to have the compliance rulebook handled for them.

Start Monitoring — $250/mo→

Already a Lawthentics marketing client?

Compliance monitoring is included in every Lawthentics marketing package — a $250/mo value, built in. Your ads stay compliant because we manage them.

See the packages→
03 — Questions

Monitoring FAQ

Why do I need an audit first?
Monitoring tracks changes from a known baseline — without an audit there's nothing to compare against, and you'd be paying monthly rates for one-time audit work. Start with the $350 site audit or the $750 Full Presence Audit; monitoring begins the following month.
What exactly happens each month?
Three things: our engine rescans your website (full detail — locations and context, not the free-scan summary); a human reviews what's new on your channels since last month — posts, profile changes, and any new ad creatives in Meta's and Google's public ad libraries; and you get a short delta report: what changed, what's fine, and which findings to review first.
Can I really cancel anytime?
Yes — month-to-month through Stripe, no term, no penalty. The subscription renews automatically each month until you cancel: do it online any time through the Stripe billing portal linked in your receipt and confirmation emails, or just email us. Cancellation takes effect at the end of the current billing period, and you keep every report we've delivered.
Which channels does the monthly review cover?
The profiles from your baseline audit. If you audited the website only, monitoring covers the website — upgrading the baseline to Full Presence adds your social profiles, listings, ads and video to the monthly review.
My marketing is handled by another agency — isn't compliance their job?
Practically, maybe — legally, it's yours. B&P §6157 defines “lawyer” and “licensee” to include the lawyer's agents, so what your agency publishes is your advertising, and SB 37's complaint process and statutory damages run to the firm, not the vendor. Most agencies are graded on growth, not on §6158.1 deception presumptions — monitoring adds the compliance grade: an independent monthly review of what they publish, delivered as a report they can act on directly. You keep your agency; they get the rulebook handled.
I'm on a Lawthentics marketing package. Do I need this?
No — monitoring is included in every marketing package as standard. This subscription is for firms that manage their own marketing — or use another agency — and want the compliance layer on top.
Is this legal advice?
No — Lawthentics is a marketing agency, not a law firm. Monitoring is a marketing-compliance review against California's published attorney-advertising rules. For legal questions about your specific exposure, consult ethics counsel.

Lawthentics Limited

Stay Compliant While You Practice Law

A monthly rescan, a human eye on what your firm — and whoever publishes for it — put out, and a report that tells you exactly what changed.

Start Monitoring — $250/mo→ Get the $350 SB 37 Audit

$250/mo via Stripe, renewing automatically each month until you cancel — cancel anytime online through your Stripe billing portal or by email, effective at the end of the billing period. Requires a completed Lawthentics audit as the baseline — we'll confirm yours by email after checkout. Not legal advice.

Compliance Monitoring — $250/mo. Monthly rescan + human channel review · cancel anytime. Start Monitoring→