Since January 1, 2026, SB 37 lets anyone report non-compliant attorney advertising. We audit up to 25 pages of your website and hand you a prioritized findings report in 2–3 business days — for a flat $350.
Scope: Automated scanning covers English-language pages. Pages in other languages are routed to human review.
01 — The Law
What SB 37 actually changed
The most consequential update to California attorney-advertising law in decades, amending Business & Professions Code §§6153–6158.7. And it's the newest — not the only — law aimed at your website.
In effect since Jan 1, 2026
1
“Advertisement” now means almost everything.Any written, recorded or electronic communication encouraging someone to hire a lawyer — websites, social posts, newsletters, drip emails, text campaigns, even DMs.
2
Mandatory disclosures on every ad.Each advertisement must conspicuously name at least one responsible California-licensed attorney (or firm), plus the city or county of a bona fide office — or the State Bar address of record.
3
Fast-track enforcement.A served complaint starts a 9-day window to withdraw the ad. If it stays up, the State Bar has 21 days to weigh the evidence — and on an adverse finding, electronic ads must come down within 72 hours.
4
Real money on the line.Statutory damages run $5,000–$100,000 per unique advertisement — or three times actual damages, whichever is greater — if an ad isn't withdrawn after an adverse State Bar finding, on top of possible discipline up to suspension or disbarment.
5
Old content counts.That results page from 2019, the “no fee guarantee” banner, the awards badge you paid for — if it's live, it's in scope. Most firms are unknowingly carrying potential violations right now.
02 — The Audit
What we check
Up to 25 pages of your website — the whole site, for most firms — reviewed against SB 37 and the rest of California's attorney-advertising rulebook — the Rules of Professional Conduct 7.1–7.5, the electronic-media statutes (B&P §§6158–6158.3) and practice-area disclosure rules — then severity-ranked so you fix the dangerous things first.
Critical
Fix this week
Guarantees of recovery, favorable verdicts, or compensation — now explicitly prohibited.
“Quick cash” / immediate-settlement language promising money fast.
Purchased or pay-to-play awards and badges presented as earned recognition.
High
Fix this month
Missing responsible-attorney identification and the required city/county disclosure.
Disclosures that exist but aren't conspicuous — buried footers, low-contrast fine print.
Case-result portrayals and dramatizations without the disclosure statements B&P §6158.3 requires.
Medium
Review & tighten up
Testimonials and dollar-figure case results without context — presumed deceptive in electronic ads under B&P §6158.1, and reviewed under RPC 7.1.
Superlatives (“best,” “top,” “#1”) without substantiation — misleading-communication risk under RPC 7.1.
Fee and cost disclosures — “no fee unless we win” without the required qualifications.
Practice-area disclosures — the workers' comp fraud notice (Lab. Code §5432) and the bankruptcy “debt relief agency” disclosure (11 U.S.C. §528).
Intake forms without a no-attorney-client-relationship disclaimer (Rule 1.18 risk).
Practice-scope and licensing clarity, including immigration-practice requirements.
03 — Deliverable
What you get
Not a checklist PDF — a page-by-page findings report your web team, or the marketing company you already use, can act on the day it lands.
SB 37 Compliance Audit — Sample FindingRedacted
CriticalFinding 04 · /practice-areas/
Headline promises recovery for clients — a prohibited guarantee under SB 37.
Compliant-wording example (general): for outcome-guarantee language, compliant marketing usually describes the firm's experience and process rather than promising a result — your counsel can confirm what fits your firm.
HighFinding 09 · /about/
No responsible-attorney identification or qualifying address on the page — required on every advertisement.
Compliant-wording example (general): for advertising-disclosure requirements, compliant sites typically carry the responsible attorney's name and firm address in a site-wide disclosure block — your counsel can confirm what fits your firm.
Executive Summary
Potential-finding counts by severity, your overall risk posture, and the handful of items that need attention this week.
Page-by-Page Findings
Exact URLs with the problematic text highlighted — no vague “review your content” hand-waving.
Remediation Guidance
What the report gives you. Every flagged item pinpointed — the exact page, the exact wording our automated scan matched, and the rule category it falls under — alongside a general example of compliant wording for that category, prioritized by severity. It is an objective findings summary prepared for your own review and your counsel's decision. Lawthentics is a marketing company, not a law firm; the report is not legal advice, and every decision about your site rests with you and your California-licensed counsel.
Secure Delivery
A password-protected report in interactive HTML and PDF, delivered in 2–3 business days for most sites.
California's rules reach your social profiles, Google Business Profile, paid ads and video — the Full Presence Audit reviews every channel in one report.
Site Audit
Your website, human-reviewed page by page
$350 one-time
Delivered in 2–3 business days
Up to 25 public pages, human-reviewed
SB 37, RPC 7.1–7.5 & practice-area disclosures
Page-by-page findings with exact locations
General compliant-wording examples, prioritized by severity
Both audits are flat-fee with no retainer and no obligation to fix the findings with us. The Site Audit checks out by secure card; for Full Presence, tell us about your channels and we'll confirm scope before you pay anything.
Not sure you need the audit?
Run the free preliminary scan first — our automated screen checks up to 25 pages and shows how many potential issues it finds, by severity. Two minutes, no card.
A price this low isn't a lighter review — it's a business model. The audit is how firms meet us, not how we make money; monitoring and compliant marketing are. We'd rather every California firm can afford to know where they stand. Same depth either way: up to 25 pages human-reviewed, every finding cited to its actual legal basis, with a general example of compliant wording for each category.
How do I pay, and what happens after checkout?
Payment is a one-time $350 card charge through Stripe's secure checkout — no account needed. You'll get a receipt immediately, and we'll email the same business day to confirm your website address and delivery date. Prefer to talk before paying? Use the contact form and we'll take it from there.
Does the audit only check SB 37?
No — SB 37 is the newest, not the only, law aimed at your website. We also review against the California Rules of Professional Conduct 7.1–7.5, the electronic-media statutes (B&P §§6158–6158.3), practice-area disclosures like the workers' comp fraud notice (Labor Code §5432) and the bankruptcy “debt relief agency” disclosure (11 U.S.C. §528), plus an accessibility (ADA/Unruh) risk note. Every finding is labeled with its actual legal basis — we never call an RPC issue an “SB 37 violation.”
Do I have to hire you to fix the findings?
No. The report is yours, and it's written so your team and your counsel can see exactly what our scan matched and where — many firms simply hand it to their in-house marketing department or the marketing company they already use. Every finding shows them the exact page, the exact wording our scan matched, and the rule category it falls under, with a general example of compliant wording for each category to guide your revisions. If you'd rather we handle remediation, our website care plans and marketing packages can — but the $350 audit comes with zero strings.
How long does it take?
Most audits are delivered within 2–3 business days. Multi-location firms and custom-scoped larger sites may take a little longer — we'll tell you up front.
What if my site has more than 25 pages?
The flat $350 covers up to 25 pages — more than most firm websites have. If yours is bigger, we review the highest-risk pages first (home, practice areas, results and testimonials, attorney bios, fee pages) and note in the report which pages fell outside the cap. Want every page covered? Contact us before ordering and we'll quote the full scope flat, up front.
Does the audit cover social media too?
The $350 audit covers your website. SB 37 also reaches social profiles, listings, paid ads and video — that's the Full Presence Audit ($750), which includes this entire site audit plus up to 8 channel profiles. And every Lawthentics social package includes ongoing compliance review as standard.
Is this legal advice?
No — Lawthentics is a marketing agency, not a law firm. The audit is a marketing-compliance review against California's published attorney-advertising rules. For legal questions about your specific exposure, consult ethics counsel; our report gives them a running start.
What if my site comes back clean?
Then you've bought peace of mind for $350 and a documented, good-faith compliance review — worth having on file if a complaint is ever brought.
How do I stay compliant after the audit?
Websites and marketing change — every new page, post or ad is new exposure. Compliance Monitoring ($250/mo, cancel anytime) rescans your site monthly and human-reviews what changed, starting from your audit as the baseline. It's included as standard in every Lawthentics marketing package.
Lawthentics Limited
Know Where You Stand Before the State Bar Does
One flat fee, up to 25 pages checked, a findings report you can act on this week.
Secure card checkout via Stripe — we'll email the same business day to confirm your website address. By ordering you agree to our Terms of Service. Lawthentics is a marketing agency, not a law firm; the audit is not legal advice.
SB 37 Audit — $350 flat.Up to 25 pages checked · delivered in 2–3 business days.Order My Audit→
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