Site Audit · SB 37 Website Compliance · Now in Effect

How does your website compare with published advertising rules?

Since January 1, 2026, SB 37 has provided a statutory complaint process concerning claimed violations of specified attorney-advertising requirements. The Site Audit scans up to 500 pages of your website — automated review, checked by human quality control before delivery — and provides a findings report of candidates for attorney review in 2–3 business days, for a flat $350.

Flat fee, secure card checkout. No retainer — and no obligation to fix it with us. Not ready? Run the free 2-minute scan first →

Scope: Automated scanning covers English-language pages. Pages in other languages are routed to human review.

01 — The Law

What SB 37 actually changed

A 2026 update to California attorney-advertising law, amending Business & Professions Code §§6153–6158.7. It is the newest — not the only — law addressed in the audit.

Courthouse columns in deep green light
In effect since Jan 1, 2026
  • 1
    “Advertisement” now means almost everything.Any written, recorded or electronic communication encouraging someone to hire a lawyer — websites, social posts, newsletters, drip emails, text campaigns, even DMs.
  • 2
    Mandatory disclosures on every ad.Each advertisement must conspicuously name at least one responsible California-licensed attorney (or firm), plus the city or county of a bona fide office — or the State Bar address of record.
  • 3
    Fast-track enforcement.A personally served complaint starts a 9-day voluntary-withdrawal window. The advertiser must provide the advertisement to the State Bar within 7 days; the State Bar attorney's 21-day review period runs from delivery. After a substantial-evidence finding, an electronic advertisement can be withdrawn within 72 hours.
  • 4
    Real money on the line.Section 6157.2(c) permits a consumer who was misled by a violating advertisement to seek specified remedies only after the prescribed complaint, a State Bar substantial-evidence determination, and the advertiser's failure to withdraw as provided or later rebroadcast of the advertisement. Statutory damages may range from $5,000 to $100,000 per unique advertisement, or three times actual damages, whichever is larger. Counsel should determine how those prerequisites and the term “unique advertisement” apply.
  • 5
    Old content counts.Older content remains in scope when it is still live, so the audit includes legacy pages and campaigns within the agreed review scope.
02 — The Audit

What we check

Up to 500 pages of your website scanned against SB 37 and the rest of California's attorney-advertising rulebook — the Rules of Professional Conduct 7.1–7.5, the electronic-media statutes (B&P §§6158–6158.3) and practice-area disclosure rules — by automated review, checked by human quality control, with every finding presented as a candidate for attorney review.

Prohibited content

Candidates for attorney review

  • Guarantees of recovery, favorable verdicts, or compensation — now explicitly prohibited.
  • “Quick cash” / immediate-settlement language promising money fast.
  • Purchased or pay-to-play awards and badges presented as earned recognition.

Mandatory disclosures

Candidates for attorney review

  • Missing responsible-attorney identification and the required city/county disclosure.
  • Disclosures that exist but aren't conspicuous — buried footers, low-contrast fine print.
  • Case-result portrayals and dramatizations without the disclosure statements B&P §6158.3 requires.

Claims, fees & notices

Candidates for attorney review

  • Testimonials and dollar-figure case results without context — presumed deceptive in electronic ads under B&P §6158.1, and reviewed under RPC 7.1.
  • Superlatives (“best,” “top,” “#1”) without substantiation — misleading-communication risk under RPC 7.1.
  • Fee and cost disclosures — “no fee unless we win” without the required qualifications.
  • Practice-area disclosures — the workers' comp fraud notice (Lab. Code §5432) and the bankruptcy “debt relief agency” disclosure (11 U.S.C. §528).
  • Intake forms without a no-attorney-client-relationship disclaimer (Rule 1.18 risk).
  • Practice-scope and licensing clarity, including immigration-practice requirements.
03 — Deliverable

What you get

Not a checklist PDF — a page-by-page findings report your web team, or the marketing company you already use, can act on the day it lands.

Site Audit — Sample FindingRedacted
Attorney reviewFinding 04 · /practice-areas/

Headline promises recovery for clients — candidate for attorney review: outcome-guarantee language (SB 37 / RPC 7.1).

General wording example: for outcome-guarantee language, marketing can describe the firm's substantiated experience and process rather than promising a result — your counsel can confirm what fits your firm.

Attorney reviewFinding 09 · /about/

The reviewed website contains no conspicuous responsible-lawyer or firm identification and no qualifying office-location disclosure anywhere in the crawled site.

General wording example: for advertising-disclosure requirements, reviewed sites typically carry responsible-lawyer or firm identification and a qualifying office-location disclosure in a conspicuous site-wide block — your counsel can confirm what fits your firm.

Executive Summary

Potential-finding counts by review category, presented as candidates for attorney review — no severity labels and no legal conclusions.

Page-by-Page Findings

Exact URLs with the problematic text highlighted — no vague “review your content” hand-waving.

Remediation Guidance

What the report gives you. Every flagged item pinpointed — the exact page, the exact wording our automated scan matched, and the rule category it falls under — alongside a general wording example for that category, presented as a candidate for attorney review. It is an objective findings summary prepared for your own review and your counsel's decision. Lawthentics is a marketing company, not a law firm; the report is not legal advice, and every decision about your site rests with you and your California-licensed counsel.

Secure Delivery

A password-protected report in interactive HTML and PDF, delivered in 2–3 business days for most sites.

Advertising beyond your website? Audit all of it.

California's rules reach social profiles, Google Business Profile, paid ads and video — the Full Presence Audit can review the public channels included in your written scope in one report.

Site Audit

Your website, scanned page by page

$350 one-time

Delivered in 2–3 business days


  • Up to 500 public pages scanned — automated review, human quality control
  • SB 37, RPC 7.1–7.5 & practice-area disclosures
  • Page-by-page findings with exact locations
  • Findings presented as candidates for attorney review, with general compliant-wording examples
  • Interactive HTML + PDF report
Order Site Audit — $350

Neither audit takes a retainer, and neither obliges you to fix the findings with us. The Site Audit is a flat $350 and checks out by secure card. The Full Presence Audit is priced per firm — because no two firms publish at the same volume — so it starts with a free consultation, and you'll have the scope and price in writing before you pay anything.

Not sure you need the audit?

Run the free preliminary scan first — our automated screen checks up to 25 pages and counts candidate wording patterns by review category. Two minutes, no card.

Run the free scan
04 — Questions

Site Audit FAQ

Why is the audit a flat $350?
A price this low isn't a lighter review — it's a business model. The audit is how firms meet us, not how we make money; monitoring and marketing services with documented review workflows are. We'd rather every California firm can afford to know where they stand. Same depth either way: up to 500 pages scanned by automated review and checked by human quality control, with each reported item tied to the rule category and source used in the review plus a general wording example for that category.
How do I pay, and what happens after checkout?
Payment is a one-time $350 card charge through Stripe's secure checkout — no account needed. You'll get a receipt immediately, and we'll email the same business day to confirm your website address and delivery date. Prefer to talk before paying? Use the contact form and we'll take it from there.
Does the audit only check SB 37?
No — SB 37 is the newest, not the only, law aimed at your website. We also review against the California Rules of Professional Conduct 7.1–7.5, the electronic-media statutes (B&P §§6158–6158.3), practice-area disclosures like the workers' comp fraud notice (Labor Code §5432) and the bankruptcy “debt relief agency” disclosure (11 U.S.C. §528), plus an accessibility (ADA/Unruh) risk note. Every finding is labeled with its actual legal basis — we never call an RPC issue an “SB 37 violation.”
Do I have to hire you to fix the findings?
No. The report is yours, and it's written so your team and your counsel can see exactly what our scan matched and where — many firms simply hand it to their in-house marketing department or the marketing company they already use. Every finding shows them the exact page, the exact wording our scan matched, and the rule category it falls under, with a general wording example for each category to guide your revisions. If you'd rather we handle remediation, our website care plans and marketing packages can — but the $350 Site Audit comes with zero strings.
How long does it take?
Most audits are delivered within 2–3 business days. Multi-location firms and custom-scoped larger sites may take a little longer — we'll tell you up front.
What if my site has more than 500 pages?
The flat $350 covers a scan of up to 500 pages — more than most firm websites have. If yours is bigger, we scan agreed priority page types first (home, practice areas, results and testimonials, attorney bios, fee pages) and note in the report which pages fell outside the cap. Want every page covered? Contact us before ordering and we'll quote the full scope flat, up front.
Does the audit cover social media too?
The Site Audit covers your website. SB 37 also reaches social profiles, listings, paid ads and video — that's the Full Presence Audit, a separate social-media and video package that reviews the channels you advertise on; because firms publish at very different volumes, it is quoted per firm on request. It is not an add-on to the Site Audit. And every Lawthentics social package includes ongoing compliance review as standard.
Is this legal advice?
No — Lawthentics is a marketing agency, not a law firm. The audit is a marketing-compliance review against California's published attorney-advertising rules. For legal questions about your specific exposure, consult ethics counsel; our report gives them a running start.
What if my site comes back clean?
Then you receive a documented record of the pages and rule categories reviewed. That record does not certify compliance or guarantee any effect in a complaint.
How do I keep the review current after the audit?
Websites and marketing change — every new page, post or ad changes the advertising record. Compliance Monitoring — planned, with pricing to be announced — will re-scan your site monthly and deliver a change report against the audit baseline. It does not certify compliance or replace your counsel's decision. Compliance review is included as standard in every Lawthentics marketing package.

Lawthentics Limited

Know Where You Stand Before the State Bar Does

One flat fee, up to 500 pages scanned, a findings report of candidates for attorney review you can act on this week.

Secure card checkout via Stripe — we'll email the same business day to confirm your website address. By ordering you agree to our Terms of Service. Lawthentics is a marketing agency, not a law firm; the audit is not legal advice.

Site Audit — $350 flat. Up to 500 pages scanned · delivered in 2–3 business days. Order the Site Audit