Resources · SB 37 Watch
California attorney-advertising rules, in plain English.
Short, dated articles on SB 37 and the rest of the rulebook — what the statute says, which channels it reaches, and what a review looks for. Written for firms and the people who market them. Not legal advice.
SB 37 Watch
What happens after an SB 37 complaint: the 9-day, 21-day and 72-hour clocks explained
SB 37's complaint process runs on short deadlines. Here is the sequence as the statute lays it out, what each clock means for a firm, and why the damages figure everyone quotes only arrives at the very end.
SB 37 Watch
Is your Instagram bio an advertisement? California’s rules for law-firm social profiles
A 150-character bio that says "injured? call us" is an advertisement under SB 37, and it owes the same disclosures as a billboard. What the statute says about profiles, posts and the people who post for you.
SB 37 Watch
What SB 37 actually requires on a law firm website
Since January 1, 2026, almost everything a California firm publishes is an "advertisement." Here is what the statute asks of a website, section by section, and what a review looks for.
Not sure where to start? Start free.
Every engagement can begin with a free SB 37 scan — see where your website stands before you spend a dollar.